In the business that I am in, I have seen some people succeed in the music industry, and some who could have, but just have not because they did not have the ambition or drive to do so.   So what is the difference between them you may ask? Sadly there is no 100% failsafe formula to making it. It can come down to something as simple as being in the right place at the right time, getting your EPK into the hands of the right soul, or making that one contact that can make things click. However, there are steps that you can take to boost your chances of success.
 
Ensuring that you are well presented is important, both physically (how you dress etc) and mentally, as well as making sure your publicity and product is the best that it can be. You need to show professionalism as well as wish and talent.
 
However, it is important to rememeber – never sell your soul for fame, because, surprisingly, people remember people that did sell their souls, and they are not too fond of people who will give up any and everything for success. If it is not your time for success, then no matter how hard you try, it just will not happen until it is your time. Mediocrity, is this business, is just not an option but evenly, if you fake who or what you are you will get found out and if the public turn on you it is a long way back.
 
You can put in work for many years, but when your time comes, you must be ready, that is how it has to be in this industry. You could be putting in work for years, and it may seem as though you may never make it, but the realness is that you really never know when you will get put on in this industry. That once in a lifetime chance may be just around the corner so the best advice that could be given is that you should never give up, and while it may not seem like you will ever get a big break, it could come just when you least expect it. Do what you can today to prepare for that moment – whether it is hitting the studio, working on your craft or sorting out your Electronic Press Kit. Your chance could come like a bolt from the blue – be ready.